Bitcoin2026-10-06 11:30:00Around 200 Indiana Merchants Are Listed as Accepting Bitcoin, With Some Businesses Choosing to Hold BTCBitcoin Magazine reported that about 200 merchants across Indiana are listed as accepting Bitcoin, spanning coffee shops, butcher shops, wineries, restaurants, retail stores, repair businesses and professional services. The article, written by Vagabond, centers on a local merchant network tied to the Indianapolis-based Indy Bitcoin Group and highlights a shift in how some businesses treat Bitcoin receipts. One of the main examples is Old Major Market LLC in Indianapolis. Owner Mark LaFay said that starting in 2026, the business decided to keep 100% of the Bitcoin it receives on its balance sheet instead of converting all of it into cash immediately. The piece says the shop initially accepted Bitcoin but used payment processors such as Square to liquidate transactions, before steady customer spending in sats changed how the business viewed those payments. The story also mentions Kaffeine Coffee Co. and The Rejoicing Vine, the latter of which has accepted Bitcoin through Square for more than a year and is considering holding BTC but has not done so yet. Bitcoin Magazine appended a long merchant list sourced from BTC Map, covering roughly 200 Indiana locations and businesses.20
Bitcoin2026-10-06 11:30:59Old Major Market to Keep 100% of Bitcoin Sales on Its Balance Sheet Starting in 2026Bitcoin Magazine reported that Old Major Market LLC, an artisan meat distributor based in Indianapolis, plans to stop converting its Bitcoin receipts into cash and instead keep 100% of the Bitcoin it receives on its balance sheet starting in 2026. According to owner Mark LaFay, the company ships artisan meats to all 48 contiguous U.S. states, and products such as its maple bourbon bacon have drawn repeat purchases from local Bitcoin users for more than a year. The article, written by Vagabond, frames Old Major as an example of how merchant behavior can shift after first adopting Bitcoin through standard payment processors such as Square. It says the business originally accepted Bitcoin but liquidated every transaction immediately. Over time, a steady flow of Bitcoin-denominated sales from customers in Central Indiana changed how the company viewed the asset. The report also includes a simple merchant adoption model built around a $1 million annual revenue business with a 10% profit margin, then argues that even a 1% customer shift toward Bitcoin payments could matter if the merchant decides to hold BTC and the asset price doubles. In addition to Old Major, the story highlights Kaffeine Coffee Co. and The Rejoicing Vine in Indianapolis, and it closes with an appendix listing roughly 200 Indiana stores that accept Bitcoin.20
